|
|
Stone development of China's major artistic presence of those issues?
|
Just three decades of development history of Chinese art stone industry , though to seize the opportunity of China's rapid economic development has been rapid development in the short term , but the industry is still at an early stage of development, industry chain is not smooth, industry serious waste of resources , 2012 is the industry 's many problems will be exposed .
First, art stone industry serious excess capacity , production and marketing imbalances ( such as in the first quarter year over 30% of production capacity and cold stone art market in sharp contrast ; 30% of the best marble , the most viable plate was picked to go , 40% moderate and 30% poor are often stacked with more cheap deal so the phenomenon ) ; secondly , art stone market turmoil , vicious competition ; third , the level of all aspects of the industry is low ( such as the level of production , management, marketing, levels, etc. aspects ) .
While these issues to the development of the industry has had an impact , but from another perspective, but also to the development of art stone industry opportunities. It also requires the responsible person artistic stone grasp the opportunity to break through the bottleneck of their own development .
Industry reshuffle horizon in the industrial development of the historical process , once a considerable period due to the irrational industrial structure and disorderly market competition, China 's stone industry caught in artistic quality second lowest slough unable to extricate themselves , directly Chinese art led to embarrassment stone facing unprecedented competition in the international market . Continuous decline in the price of art rock , but also below the EU considers a reasonable price level , so there is a lot of demand for the country 's artistic stone importers fly directly to large and small domestic art stone processing plants, directly to their bargain bargain, Finally, an extremely low price rewarding experience.
On China's vast land , rich artistic stone resources are not inexhaustible . Art stone production and processing efficiency is low, causing serious environmental pollution problems and a tremendous waste of resources is quite serious. Behind disorderly competition , is a serious lack of responsibility of the industry , a direct consequence of the vicious cycle leading to industry profit growth lower than sales growth , but also led the Chinese art market space stone industry is facing a serious squeeze International Art Stone brand , business survival increasingly the more difficult, the sustainable development of Chinese art stone industry are put to the test , Chinese art stone industry in urgent need of structural optimization and brand promotion . Fortunately, some companies can clearly recognize this.
And to solve these problems, we must change the way the industry development , two of which focus is on industrial upgrading, adjust industrial layout to accommodate urban development needs to rely on innovative products, technical and managerial , from traditional to modern art stone industry development of road sector , which was undoubtedly the most representative artistic stone scrap , powder utilization.
The gravel , stone utilization of the results show as one of the important contents , powder processing industry is a worldwide problem , in Italy and other European countries artistic stone , still plagued by this problem . These attempts cries emanating from the head stone distribution base in the world of art , and perhaps will become a mainstream forte internationally in the future. Keywords brand , innovation innovative end products turned brand.
In China , large and small businesses artistic stone combined with more than a million, and has its own brand business are few , but the brand is the world's never seen before , unheard of. Art Stone products are not their own brand , and that for those who do not have expertise in the art of stone consumers, it is difficult to distinguish stone art good or bad. For this problem, some experts have proposed , said: artistic stone and construction chemicals is not the same, because it is a natural product , can not be processed , for the formation of a homogenization also has its own inherent flaws , one way or another objective factors led to the Some art stone manufacturer relaxes the art of stone products actually processed goods pursuit. Difficult to appear fine , so a certain degree of influence on the art of stone in the brand has a great disadvantage , so that the brand is difficult to form artistic stone , stone art is the kind of multi- origin distinction.
Walked through the building materials market, people have realized , tile product area will display the tile size, dimensions and colors , consumers can go to the selection of products based on the exhibits showing the effect of display area , but no similar natural stone art marketing and presentation way . For this problem, the person in charge of river stone , said : It is not that we do not want to take this approach , but the properties of natural stone art is different from the tile itself , it can not take this kind of marketing and showing the way . Natural stone is a natural artistic rather than artificial products ( which are only engaged in the business of cutting and polishing work ) , so the art of stone as natural products, they are color differentiation, reflecting on to consumers is the consumer received artistic stone products in the color will be different from those in the hall where the selection of colors, natural stone art understand people will mistakenly think that this is a quality problem.
|
|
|
| 【Close the window】 |
|
|
| |
|
